Full optimisation
We test creative, audiences, placements, budgets and objectives. We move budget to where it performs best.
Let’s talk↗Let’s talk↗A campaign does not end when the ads go live. The real work begins when data appears. We combine media strategy, creative, setup, testing and daily optimisation.
In one sales project for an e-commerce business in the Home & Lifestyle sector, an investment of PLN 1,000 generated PLN 83,248 in sales. During the Black Friday campaign, ROAS exceeded 83.
This is not a promise of the same result for every campaign. It shows the importance of the right offer, creative, targeting and continuous optimisation.
We do not add more layers of reporting. We focus on decisions that can improve campaign performance.
We test creative, audiences, placements, budgets and objectives. We move budget to where it performs best.
We bring in the capabilities a campaign needs: media, strategy, copy, design, video and analytics.
We look at cost, traffic quality, leads and sales. Reporting should lead to decisions, not just describe the past.
Account audits, media strategy, setup, creative, campaign management, remarketing, testing, reporting and recommendations.
The examples illustrate how we work. They are not presented as case studies of specific clients or as a promise of results.
We structure conversions, messages and audiences so the campaign optimises for valuable enquiries rather than form volume alone.
We launch several creative directions, analyse response and gradually shift budget toward the variants that best deliver the campaign objective.
Data analysisand anomaly detection.
Creative variationsand messages for testing.
Researchof audiences, categories and competitors.
Reporting automationand data organisation.
Faster testingof hypotheses without lowering quality control.
AI is a tool that supports the team. Direction, budget and recommendations are still decided by people responsible for the outcome. We use AI where it genuinely speeds up analysis, structures data or helps us draw conclusions faster. It does not replace experience, accountability or team decisions.
Let’s review the campaign structure and potential optimisation opportunities.