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Why us

WHY PLAN

Knowledge, experience and responsibility.

We combine experience with flexibility. We work as partners, respond quickly and run projects in a structured way.

Zespół PLAN Digital podczas pracy nad projektem
01

Knowledge & experience

More than 14 years of practice and hundreds of digital marketing projects have given us experience across industries, sales models and market situations. This helps us identify risks and opportunities faster.

02

Holistic approach

We combine communication, advertising, creative, analysis and brand development. We see marketing as a system, which helps us identify whether the issue lies in media, the message, the offer itself or the customer journey.

03

Partnership & trust

We work transparently and closely with the client team. We define responsibilities, timelines and approval processes, and support our recommendations with data, experience and the project goal.

04

Full responsibility

We coordinate work from planning through execution and reporting. The client does not have to assemble the process from multiple suppliers or make sure strategy, creative and media all speak with one voice.

OUR NATURE

That is the nature of digital.
Change is part of the process.

Digital never stands still. Channels, tools, customer behaviour and technology keep changing. That is why we do not cling to templates. We choose solutions that make sense here and now.

01

We adapt

We adapt the scope, team and way of working to the client’s actual situation.

02

We simplify

We organise activity and focus on what genuinely affects the outcome.

03

We connect capabilities

Strategy, creative, media, technology and business development work as one process.

04

We respond

If data points to a better direction, we change the plan instead of defending earlier assumptions.

GROUP STRENGTH

More than a digital agency.

PLAN Digital operates within PLAN GROUP. This means we do not need to pretend that one specialisation solves every problem. When needed, we bring strategy, technology or market-entry capabilities into the project.

01

One context

We do not start from zero every time another area is added. Brand knowledge stays within the group.

02

The right specialisation

PLDM, PLAN Web and gotoPL complement digital when the challenge goes beyond a campaign or content.

03

Less coordination

The client does not need to piece the process together from several independent suppliers.

04

Greater responsibility

We look at the outcome of the whole process, not only our own part of the work.

Explore group capabilities ↗
RESULTS

Evidence instead of declarations.

Every project starts with a specific goal. We show selected results for our clients — from reach and engagement to community growth, campaign efficiency and attendance.

011.700.000

people reached by one post

Żak

Żak  -  wynik kampanii

A single post on the Żak profile achieved this viral reach. The interaction-focused creative generated more than 24,000 likes, comments and shares.

0289.000

real followers

Golden Rose

Golden Rose  -  wynik kampanii

We gained them on Golden Rose’s Instagram profile over 18 months, representing growth of more than 830%. We produced over 500 unique photos and replied to more than 20,000 comments.

03828%

increase in impressions

Pentel Polska

Pentel  -  wynik kampanii

This refers to the number of Facebook user interactions with the Pentel Polska brand profile over 30 days. We also recorded a 463% increase in active users and a 310% increase in comments on page posts.

04PLN 0.01

per interaction

Marwit

Marwit  -  wynik kampanii

For Marwit, our task was to create animated InstaStory campaigns promoting the benefits of fresh beetroot juice. The campaign objective was ad recall.

05PLN 16,000

advertising value equivalent (AVE)

UHU Kleje Polska

UHU  -  wynik kampanii

For a single post on the UHU Kleje Polska profile: more than 1,000 “Super” reactions and 1,614 comments with no advertising budget.

0683.000

record event attendance

Warszawskie Targi Książki

Warszawskie Targi Książki  -  wynik kampanii

Effective promotion on Facebook attracted the highest attendance in the event’s history. The target for the Warsaw Book Fair had been 20,000 visitors.

075.000

engaged brand fans

SIKU Polska

SIKU  -  wynik kampanii

Achieved in five months on the SIKU Polska profile. A creative concept and tailored content reached a very narrow target group of collectors, parents and farmers.

08150%

increase in engagement

Granna

Granna  -  wzrost zaangażowania

For Granna, we combined consistent communication across three social media channels with an advertising campaign supporting organic reach. Engagement increased by 150% and the communication reached new audiences.

TESTIMONIALS

Our clients say it best.

Testimonials show not only the quality of the final outcome, but also how we work: responsibility, flexibility, security and the ability to respond in demanding situations.

“We recommend PLAN as a source of professional knowledge and highly valuable, practical experience in digital marketing. Working with PLAN will certainly bring many benefits to our brand.”

BASF

“We recommend PLAN as an experienced partner guaranteeing a high standard of service. We rate our cooperation with PLAN very highly.”

Volkswagen

“The cooperation between Trefl S.A. and PLAN runs very smoothly, with all deadlines met. PLAN proves it can meet challenges. I recommend PLAN as social media specialists.”

Trefl

“During our cooperation, PLAN handled potentially critical situations very effectively. User issues were resolved efficiently and profiles were fully monitored, including weekends and public holidays.”

Żak

“PLAN’s operating standards are very high. The agency handles potentially critical situations very well through effective action and profile monitoring on weekends and public holidays.”

Copernicus

“PLAN demonstrated its effectiveness through well-prepared posts and campaigns that incorporated sales objectives, as well as through Facebook Ads management.”

NAU Ubezpieczenia

“PLAN demonstrates creativity and originality in presenting our products in an interesting and distinctive way. We see PLAN as a trusted partner.”

Pentel

“PLAN demonstrated complete professionalism. We felt confident about the security of the profiles on working days, weekends and public holidays. We strongly recommend PLAN as a trustworthy business partner.”

Golden Rose

“Flexibility and openness toward the client are undoubtedly hallmarks of PLAN. We recommend the agency as an experienced partner guaranteeing a high standard of service.”

naTemat

CONTACT

Together,
we can achieve more.

Tell us what you want to achieve. We’ll come back with a concrete next step.

500 226 400hello@plandigital.plContact us ↗