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Strategy & plan
Direction, themes and a clear schedule
Let’s talk↗Let’s talk↗Social media can build a brand, support sales and strengthen relationships with audiences — but only when their role is clearly defined. That is why we do not start with a content calendar. First, we define who we are talking to, what communication should achieve and which channels are genuinely worth using. Only then do we design content, publishing, moderation and paid-media support.
We manage selected channels under an agreed scope, from concepts and content production to moderation, reporting and ongoing improvement.
Direction, themes and a clear schedule
Copy, graphics and video
Daily community management
Reporting and optimisation
The scope may cover full profile management or selected parts of the process. What matters most is clear responsibility and ensuring that all activity follows one communication direction.
Communication direction, audiences, content pillars, formats, schedule and working rules.
We know what we are saying and why.Copy, graphics, animation, video, publishing and ongoing format adaptation to each platform.
Consistent, regular and high quality.Handling comments and messages, monitoring, reporting and recommendations based on real data.
Every month brings new insights.An idea gains value when identity and communication work together consistently.
We explore the brand, audience and context to find an idea that gives communication its own character.
We design recognisable elements: imagery, typography, colour and coherent communication guidelines.
We carry the concept through to materials, channels and day-to-day brand communication.
Selected fragments of PLAN Digital work. They illustrate different communication formats, not stages of a single project.
The fee depends on the channels, volume and format of content, moderation, production requirements and level of responsibility. We agree on a clear monthly scope before starting work.
We define the channels, deliverables, working process and reporting. Paid media budgets and one-off productions are priced separately when relevant.
A starting fee will be published once the minimum service scope and pricing are confirmed.
Request a tailored quote ↗Yes. We can focus on Instagram, Facebook or LinkedIn, depending on your needs and the agreed workload.
We distinguish the agency fee from the budget paid to advertising platforms. Any campaign management is defined in the proposal.
The number of platforms, creative and video production, posting frequency, moderation and approvals, campaigns and analytical support.
Send a short enquiry. We review your needs, propose a practical scope and prepare an individual quote.
Effective social media management is not just creative and publishing. It also means quality control, process security, optimisation and continuously learning from data.
We plan the right mix of brand, sales and interactive content. Every publication is designed around the brand communication framework and the specifics of each channel.
Content review and publishing follow an organised workflow. Every asset goes through multi-stage checks before publication, reducing the risk of errors and maintaining full communication consistency.
We use proven, reliable analytics tools. Every profile we manage is monitored in real time using at least two analytics systems. We track profile activity 24/7.
We build detailed promotional-support plans, optimise campaigns and work to minimise costs. We use Facebook Ads, Instagram Ads and LinkedIn Ads while planning activity with SEO, SEM and SXO in mind.
Our work for Beauty and FMCG brands has included large content series and active community moderation. We create material tailored to each product, audience and communication goal.
Our creativity is always planned and purposeful. We focus on specific tasks and intended outcomes, with a clear understanding of audience psychology and target-group specifics.
We have extensive experience in Beauty and FMCG. We produce professional photo and video shoots, manage influencer teams and implement sales support. We have handled many crisis situations and know how to manage creative profiles effectively.
Social media is not always about colourful shoots, animations or large fan communities. In many situations, responsibility, composure and communication safety are what matter most.
We effectively build the image of global and local brands, present achievements and initiatives, and manage communication in demanding industries.
For many years we have coordinated communication for corporate brands. We know how to build long-term brand image around values, present achievements effectively and promote initiatives. We manage communication for industrial, technical and engineering brands and also have experience in finance, legal services and insurance.
Effective communication is built not only on good ideas, but also on process, monitoring and consistent optimisation. Our portfolio presents selected work, results and the PLAN Digital way of working.
24/7 monitoring and at least two advanced analytics systems used for every profile.
Detailed campaign optimisation, cost reduction, systematic real-time marketing and continuous trend updates.
Examples of campaigns, content, results and solutions that show PLAN’s capabilities in practice.
The portfolio is password-protected. Open the portfolio page and, if you would like to see the full material, contact us — we will send you the password.
This is only part of the brands for which we have delivered communication projects, campaigns and social media activity. Our experience covers both consumer and B2B brands across industries and company sizes.
See more brands ↗
Tell us what you want to achieve. We’ll come back with a concrete next step.