Branding & image

FROM THE FOUNDATIONS

We build brands
on solidpodstawy.

You have an idea, concept, distribution or product... but no brand yet?

This is the perfect time to talk to us. We design brands from the ground up.

A strong brand enables a company to create a distinctive and coherent image. One that stands out in its market, against competitors and category conventions, while building lasting relationships with customers.

Building a brand is a comprehensive process involving market analysis, identifying brand values, developing strategy and effective communication, so the brand becomes recognisable and inspires trust and emotion.

BRAND FOUNDATION

Branding is a coherent,
planned image of the brand.

Branding, meaning the complete image of a brand in the eyes of its audience, should form a coherent and deliberately designed whole.

defining the target audience,

defining brand colours in line with psychological perception,

aligning the design with trends and category perception

assessing logo legibility across different surfaces and viewing conditions,

expressing the character of the brand,

adapting the message to the target audience,

defining the brand’s language of communication.

IMAGE PLANNING

Flexible consulting.

Flexible consulting is a comprehensive, tailored solution. The framework covers brand-image and brand-strategy design, a high-level action plan and initial planning of implementation stages.

A consulting cycle supports the assessment of the current situation, defining directions and organising the stages of further action.

Consulting is delivered through online meetings or, optionally, at the client’s premises.

Flexible consulting provides comprehensive marketing support, covering not only marketing activities but also growth areas, management aspects and the development and feasibility assessment of creative concepts.